Founded in 2017, the brand has a profoundly innovative, smart, glamorous, and chic spirit, with sporty accents and a mix-and-match feel; it dresses a woman with a strong, dynamic personality, in harmony with the society in which she lives and moves and with contemporary style.

The brand's primary inspiration is the spirit of contemporaneity: the designer absorbs all the beauty and innovation that surrounds her in her life, reworking it into elegant, sensual, and versatile creations with an urban and contemporary feel.